Since the early 1900's, organizations such as Alpha Phi Alpha Fraternity, Inc., Jack & Jill, The Urban League, 100 Black Men and other Black Greek Letter Fraternities across the United States began to instill strong standards of culture, scholarship and academic excellence in the lives of young African-American men. Hence, the idea behind this celebration became the "Beautillion". The existence of cultural awareness, etiquette, confidence and self motivation has been proven to be key attributes in the success of young men all over the world. The B.E.A.M Foundation has chosen the Beautillion concept to celebrate the accomplishments of young men.

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The mission of the Alpha Beautillion Program, as sponsored by the B.E.A.M Foundation, is to assist college bound seniors within Charlotte and surrounding areas in preparing them for college, securing scholarship funding and presenting them to their local community at a formal event.  The program has 4 components: Development sessions, Mentorship, Scholarship, and the Beautillion Gala.